Unlock Your Digital Potential in Home Services

Your reliable partner for social media marketing that will lead to success.

Launch your home services company with SHOSTRING MEDIA

  • Our custom marketing solutions are based on an understanding of your goal, passion, and journey rather than merely algorithms and techniques. We deconstruct the intricacy of digital marketing, making it easier for you to present your authentic self.
  • As a Shoestring Media customer, you can anticipate cordial, expert, and natural contact from our staff. Since we recognize that knowing your company inside and out is crucial to achieving the best results, we believe in building true relationships with our clients. We also continuously modify and improve our tactics to stay ahead of the always-shifting field of social media marketing.
  • Shoestring Media stands out for its client-centered strategy. They are committed to providing individualized solutions, ongoing assistance, and strong, long-lasting connections with their clients.

Our Services

We understand the challenges businesses face in navigating the digital realm, which is why we offer a comprehensive suite of services to help you succeed online.

Social Media Marketing

Harness the power of social media platforms with our targeted strategies. From captivating Facebook Ads to engaging TikTok campaigns, we ensure your message reaches the right audience at the right time.

Lead Generation

Consistent, quality lead generation strategies tailored to your audience. We specialize in attracting high-quality leads that are actively seeking your services, helping you grow your customer base and increase revenue.

Digital Marketing

Our digital marketing solutions encompass compelling content creation and impactful video production. Whether it's crafting engaging blog posts or producing visually stunning videos, we help you leave a lasting impression on your audience.


Achieve higher rankings and increased visibility with our SEO expertise.

Reputation Management

Proactive strategies to maintain a positive brand image across digital platforms.

Web Design & Development

Custom websites designed to reflect your brand identity and drive conversions.

SMS & Email Marketing

Personalized campaigns to stay connected and engage with your audience directly.

Industries We Serve

Roofing Industry Marketing

Landscaper Industry Marketing

Flooring Industry Marketing

Plumber Industry Marketing

Solar Industry Marketing

Remodeling Industry Marketing

HVAC Industry Marketing

Electrician Industry Marketing

Home Builder Industry Marketing

Contact us today to receive a complimentary eBook
“ The Social Media Playbook”

Unlock valuable insights and strategies from our book…….the rest is fine

Simply fill out the form below and download the first 5 chapters to help kickstart your digital marketing journey.

Get a Free Book


For home services companies that specialize in HVAC, plumbing, renovation, electricity, roofing, solar, and flooring, Shoestring Media is a top digital marketing partner. Our group specializes in digital marketing services that will enable you to grow your home services business to new heights.

Every home service company is different, and your demands for digital marketing are no exception. We employ our in-depth understanding of consumer preferences and habits related to home services, together with our vast experience, to craft unique local marketing plans tailored to your company.

Our team collaborates with you at every stage to develop a strong digital marketing strategy that is intended to effectively reach prospective clients with customized marketing messages rather than a general plan. You'll expand quicker than ever before with our innovative and cutting-edge digital marketing solutions working for your home services company!

How We Work

Our Proven Process


Before partnering with us, you'll meet our CEO, Hani Machnouk. In this session, we'll delve into your home services business, its challenges, and goals. Discover how Shoestring Media can propel your success. With our core value, "Do the Right Thing," trust us to recommend the best path forward, be it partnering with us, an internal marketer, or another company.


If Shoestring Media's strategic marketing services seem beneficial, we proceed with a Social Media Marketing Blueprint. This comprehensive strategy ensures cohesive, effective campaigns tailored to your home service business. Say farewell to disjointed tactics and hello to guaranteed results tied directly to your revenue and profit goals.


Once your Remodeler Marketing Blueprint is ready, choose how to implement it: through Shoestring Media, another company, or internally. Rest assured that every marketing tactic aligns with your growth goals.


Johnathan T. CEO of HomeGlow Services

"Shoestring Media's innovative strategies transformed our online presence. Their dedication to excellence and integrity made them a true partner in our success."

Sarah L. Founder of SparkleClean Solutions

"Collaborating with Shoestring Media was a game-changer for our business. Their commitment to synergy ensured seamless communication and remarkable results."

Michael D. Marketing Manager at HandyPros Inc.

"Shoestring Media was the best decision we made for our brand. Their team's creativity and expertise exceeded our expectations, delivering outstanding outcomes."

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Qualified Sales Appointments, Booked Into Your Diary For Home Improvements Businesses…

Stop buying poor quality, tire-kicker leads. We fill your pipeline with qualified, 100% exclusive sales appointments, every single day…

As a home improvements business, your business lives and dies by the number of qualified sales appointments booked into yours, or your sales reps diaries.

Step 1: We plug our advertising system into your business...

There's no guess work here, just knowledge from over 100,000 leads generated over 5 years of advertising on social media. We design ads, copy, sales pages, lead surveys, and all the other bells and whistles in under a week.

Step 2: We fill up your calendar...

Growing your business is simple, you just need more qualified sales appointments. On average our clients have over 25 booked sales appointments in their first 30 days with us.

Step 3: Growth...

You start selling deals within 1-2 weeks, we're so sure of it, we even offer an ROI guarantee in your first 30 days. If you don't make a return on your investment with us, we work for free until you do.

Q & A

Is Shoestring Marketing right for my company?
  • Our relationship marketing program is purpose-built specifically for home improvement and home service companies that are dedicated to building relationships with their customers for life! If you are looking to generate more 5-star online reviews, referrals, and repeat customers, then SSM Marketing is for you.
  • To discover more and determine which services would be a good fit for you, schedule your free, no-obligation consultation today.
How long will it take to set everything up and get started?
  • 3-4 weeks once you have decided to move forward. Almost all of this is work on our end, and the entire process might take a couple hours of your time in short calls or meetings. We’ve already developed proven, proprietary systems and methods that are running every day for businesses like yours.
  • When you become a client, we’ll meet with you for about 45 minutes to understand your business and the goals you have. From there we build out and customize a version of our SSM Program just for you.
Which home improvement industries do you specialize in?

We serve a wide array of home services businesses including contractors, HVAC, plumbing, electrical, roofing, flooring, home renovation, construction, and more. If you don’t see your sector listed here, don’t worry, we help businesses of all kinds. Please give us a call to discuss your particulars

What if we already have a website?

We will review your existing website to ensure it has all the necessary elements to provide information to your customers and convert your prospects to leads. In many cases, we do end up redesigning the website.

Do you offer guarantee for your digital marketing services?

Simply put, we understand that marketing is a big investment for your company. We want you to see the results for yourself without stress about your bottom line. With this in mind, we’ve tailored a guarantee unheard of in the industry. Please call us to discuss our special package where we work on your project at 50% of your contract rate (not including the ad spent) until we generate tangible results for you

What is the advantage of hiring your contractor marketing agency?

As a team, we’ve combined experience of over 40 years in business development, Software sales, strategy, digital marketing and have been executing successful digital marketing campaigns for home improvement companies since 2020. Our portfolio of successful projects speaks for itself. Our team comprises experts in web design and development, SEO, PPC, leads generation and other forms of advertising, content, analytics, business strategy, and more. Best of all, we are among the only marketing agencies to guarantee our work.

How long will it take to start seeing improvements is sales?

Of course, the specific answer depends on your unique business metrics, competition, and how aggressive your marketing campaign is. SEO, for instance, takes some time to ramp up while PPC and other aspects of digital marketing are faster-acting. On average, however, our clients typically start to see a meaningful ramp-up in qualified traffic, leads, and conversions by around the 60-90-day mark.